You know what one of the hardest things about owning and growing a rent roll is?
You know what part of marketing?
Coming up with consistent social media content.
I mean, it can be easy enough to come up with a handful of posts, especially when you’ve got the time for it, and you’ve got something interesting happening at your office.
But what about when you’re busy?
What about when your business is kinda boring?
What happens when you run out of ideas?
And how on earth do you stay consistent through all these times?
When I work with my clients inside the Content Club we follow 3 keys for coming up with engaging content and staying consistent throughout the weeks.
Here are the 3 keys:
Key # 1 – Follow the 4:1 Ratio
This 4:1 ratio means that you need to post 4 fun, social, engaging, interesting and helpful posts for ever 1 promotional post you put on social media.
If all you’re ever doing is asking your followers to switch their management over to your office, they’re going to get sick of following you.
According to Sprout Social, 35% of people who unfollow brands on social media leave because the brand publishes too many promotional posts.
Remember, your followers are on social media for the fun of it.
Don’t bombard them with promotional posts. Use social media to build relationships, and follow that 4:1 ratio.
Key # 2 – Focus on your Audience
Any time you post on social media, have your followers in mind.
What do they want to see? What do they want to interact with? How can you get to know them better? How can you build relationship?
Social media is a platform for creating relationships and two-way conversations.
As you’re setting up your social media plan, spend time writing a list of all the types of things that your audience might want to see on social media.
Ask yourself 3 things:
- What is your audience worried about with their investment property, and how could you solve their worries in a single post? Hint: You need to solve their worries within that post, not by telling them to move their property to your agency.
- Why are your followers here on social media? Truth is, they’re probably on social media to fill time and be entertained. So entertain your followers! Show them posts that relate to our industry and your office, but are fun and entertaining!
- How can you build trust? Your followers need to know, like and trust you before they’ll be ready to move their property over to you. So, how can you build trust in ever single one of your posts?
Key # 3 – Quality over Quantity
All of my clients inside the Content Club get access to over 30 post captions and templates each month.
But, here’s the thing.
I don’t recommend that my clients use all the posts every month.
Because quality trumps quantity every day of the week.
So, even though my clients get easy access to all these post templates, they still need a little bit of customisation. And customisation is key! Personalisation is key! Having customised and personalised posts increase the quality of your social posts.
This means that, you’re better off posting 2-3 high quality posts on Facebook each week than posting every single day and bombarding your audience with posts they’re not interested in.
If you post a lot, but your audience isn’t interested in your posts, the Facebook and Instagram algorithm will recognise that you’re not publishing good quality content, and your reach will reduce.
But if you post high quality posts, and your audience is interested in your brand, the Facebook and Instagram algorithm will recognise that too.
So, go easy on yourself.
Create high quality content that your audience loves.
Now, if you need help with your social media strategy, then join my free Social Summit, which is starting soon and runs for an entire week. 5 days of training all about Social Media for Rent Roll Growth.
And if you haven’t read my last blog 3 Strategies for Rent Roll Growth in 2020 be sure to check that out next