I think I know something about you.
You’re really good at closing a landlord when you’re in front of them…
But you just need more of those landlord leads.
Am I right?
This was me, for the longest time.
And I reckon you might be the same.
You might be thinking…
If you can get in front of a landlord…
If you can look them in the eye…
They’ll sign the management agreement.
Let’s face it, your “close rate” is amazing…
But only once you’ve met with the landlord.
And this is awesome.
I mean, congratulations!
Your close rate is brilliant.
But having a good close rate isn’t enough to grow that rent roll…
You need more landlord leads.
Yeah, I thought so.
So, how do you get more landlord leads right now?
Here are 3 easy steps you can take this afternoon.
No seriously, pick 1 and do it this afternoon!
Email your database
Let me ask you this.
How often does your database hear from you?
Not at all?
It’s time to start.
According to Wordstream, email subscribers are 3x more likely to share content on social media than leads who came through another channel.
Now tell me, would you like to have your social media content shared 3x more?
Start emailing your database.
And here’s another crazy statistic for you:
According to Wordstream, for every dollar spent in the US on email marketing that business gets a return on investment of $44!
So tell me, if you could return $44 for every $1 spent on email marketing, how often would you spend a dollar?
Your database is no exception to this rule.
You need to email your database.
If you get stuck writing emails, check out my article on How To Write Landlord Newsletters That People Love To Read It’s got some great tips you can apply to your email marketing strategy too.
Ring your landlords
You’ve heard this before.
And you might have called them “Happy Calls”
Call them whatever you like, just make them.
Check in with your current landlords, especially when things are going well.
Find out what they’re happy with…
Find out what they’re not happy with…
And ask for introductions to other investors.
If they’re happy with your service, they’ll want their friends and family to experience your awesome service as well.
And if they’re not happy, you need to know!
Call your favourite referrer
Who has sent you the most referrals in the last couple of months?
A property developer?
One of your favourite landlords?
Ring them please!
Book time for a coffee…
Schedule a video interview together…
Find someone you can refer to them…
I don’t care why you call them…
Just call them now!
So which of these 3 steps are you going to take?
And will you commit to taking at least 1 action this afternoon?
Comment below and let me know, which step you’re going to take.
And if you need more ideas for things you can do to get more landlord leads, join my free mini course: The 5 Step Action Plan for Rent Roll Growth.
If you haven’t seen my last blog titled The Number 1 Reason Your Rent Roll Isn’t Growing be sure to check that out next!