Wondering how to get landlords leads from Facebook?
Have you tried running Facebook ads and you never get new leads?
Have you been posting and boosting and posting and boosting, and you still aren’t getting landlords from it?
Feeling like you’re wasting your time and money on Facebook?
Are people around you growing their business from Facebook Ads, while you’re spending your money and not getting anywhere?
This was me too!
I used to wonder how ANYONE managed to get new leads from Facebook!
Then, I invested a significant amount of time and money on learning how to do it!
And today I’m going to show you the questions you need to answer BEFORE you start spending money on Facebook Ads
Plus, I’m going to give you a checklist to follow for your Facebook Ads too!
So, let’s jump in!
Firstly, before you start to create any Facebook Ads, you need to ask yourself a couple of questions:
- Why are you running Facebook Ads?
What’s your goal? What outcome do you want? Are you wanting to create brand awareness (my LEAST favourite reason for running Facebook Ads), are you wanting to collect email addresses from potential landlords (my FAVOURITE reason for running Facebook Ads)?
- Who are you talking to in your Facebook Ad?
If your Facebook Ad is directed to property investors, be sure to speak to them in language they relate to. Remember to focus your language on the audience and NOT on yourself! Here’s an example of a headline written two ways – the first is focused on your property investor audience and the second is focused on yourself. See if you can feel the difference:
Focusing on the property investor audience: Are you looking for better returns on your investment property?
Focusing on yourself: At ABC Realty, we get better returns on investment properties.
Can you see how focusing on the property investor audience will make them feel as though you actually care about them? This is important to focus on the whole way through designing your ad!
- What is your offer?
If you want your audience to click on your ad and (ultimately) give you their contact details, you’d better have a pretty appealing offer. You need to design an offer to this audience that is the EXACT thing they’re looking for as a property investor. Remember to focus your language on the audience when you’re making this offer and make it APPEALING!
- What do you want your audience to DO once they’ve seen your Facebook Ad?
This is the MOST IMPORTANT question to ask yourself because it will help you design your entire ad. If you’re running an ad for brand awareness, you might not actually want the audience to take ANY action! You might just want them to become more familiar with your name, colours, logo, etc. If you’re running an ad to collect email addresses from potential landlords, then you want your audience to GIVE their details to you! Keep this focus in mind as you design your Facebook Ads and ask yourself this question at EVERY step through the ad design process, because you want to manipulate your ad to focus on the ACTION you want your audience to take once they’ve seen your ad.
Once you’ve answered these questions and you’re clear on the focus for your Facebook Ads, you can start designing a Facebook Ad campaign. To help you with this process I’ve created a guide outlining the 7 Steps To Getting Landlord Leads from Facebook, which you can download here.
If you haven’t read my last blog, Want To Use Facebook To Grow Your Rent Roll? check that out now