At the end of the day, Business is all about people, connections and relationships.
Looking back over the history of business, particularly in Sales, there’s been an evolution in how businesses engaged with clients. This being:
- 1970’s – Transactional
- 1980’s – Tactical
- 1990’s – Solution
- 2000’s – Value
- 2010’s – Experience
The most common question now days is: “How can I give my clients a great experience?” Do the unexpected and go the extra mile!
Delight your clients with these tips below:
- Handwritten notes
- Video chats
- Friendly auto-responses
- Extra (read free) advice
- Thank you packages
- Unique custom products
- Loyalty + referral programs
- Birthday vouchers
- Social media promotion
- Super organisation
- Quick communication
- Surprise gifts
- Unique + personal worksheets
- Birthday phone calls
- Goody bags for the kids
- Gratitude tweets
- New years cards
- Free course access
If you want to be a business pro, it helps to look the part!
No-one wants ordinary, especially when they are paying for your service – so make it great!
Look like a pro by:
- Using clients first name
- Be accessible!
- Use auto-responders for emails, social media messages etc.
- Utilise a CRM system
- Conduct customer surveys
- Get a personal planner/organiser
- Streamline your intake process
- Have a PDF welcome packet ready
- Utilize a beautiful, easy to use website with great graphics
With these tips, you’ll be well on your way to making each client interaction an amazing experience with raving fans!
Written by our special guest blogger, Rebecca Askin from Vision Digital Marketing Australia
Bec is a full-time digital marketing strategist and techie, web designer, blogger and consultant, making her mark on the Internet with several blogs and websites. As a dedicated doer of things, Bec loves giving the gift of time by supporting her clients with tasks they’d otherwise let fall behind while creating a more streamlined, digitally ‘visual’ businesses on their behalf.
You can find Bec at: