[email protected]
Contact Us
Login
  • Home
  • About Us
  • Coaching
    • 10 Week Transformation
    • Essentials Program
    • Growth Program
    • Full Start Up Program
    • Facebook Ads Program
  • Speaking
  • Shop
  • Blog
  • Testimonials
  • Contact Us
Want to use Social Media to Grow Your Rent Roll? Join The Social Summit for FREE!
JOIN THE SOCIAL SUMMIT
Facebook
YouTube
Instagram

3 Ways To Use Tech to Wow Your Clients (and grow your Rent Roll too!)

October 20, 20201 commentEllen Bathgate

Technology is moving us forward as an industry. And it’s pretty exciting times. But, the truth is, it’s easy to lose the personal touch when you add so much automation.

So, how can you use technology to connect with your clients better?

Here are three ways you can harness technology to “wow” your clients and grow your rent roll at the same time!

 

Instagram Direct Messages

According to Sprout Social, Instagram now has 1 billion active monthly users. 1 BILLION!

Chances are, your landlords, tenants and potential landlords, are on Instagram. Which means, you should be too.

Instagram has a feature that Facebook doesn’t and it’s one that you should be using in 2020.

Direct Messages (DMs)

Currently, Instagram allows you to Direct Message almost anyone. This means, when you get a new follower on Instagram, you can send them a direct message to say hi! You can’t do that with Facebook, so get DMing on Instagram!

DMs are a powerful way to have one-on-one conversations with the people who are in your community. So reach out, start those conversations, ask questions and stay in touch with your followers.

And don’t forget the value of an audio DM. When you’re in the DM inbox on Instagram, you’ll see a little microphone icon. Press and hold that to record an audio message. But remember, once you let go of that button, the message is sent. No second chances!

I predict that, eventually, you won’t be able to Direct Message your followers (like Facebook). But until then, DM away my friend!

 

Personal Video Messages

Video, especially personalised video, is one of the most powerful ways for you to connect with your clients and potential clients. It’s the next best thing to being in front of them.

My three favourite times to send video messages to landlord clients are:

  1. When you’re finishing a routine inspection, and you’re locking up the house.
    Take 60 seconds to pull out your smart phone and send a quick video. Tell your landlord that you’ve finished the inspection and give a quick update on how the tenant is looking after the house. This is also an ideal time to let the landlord know when they can expect to see the inspection report. This type of video is one that your landlord will show their friends. Their landlord friends. So take a moment to impress your landlords with these videos.
  2. When you’re locking up after an open home.
    Landlords are at their most stressed when their investment property is sitting vacant. So, take a moment to record a quick video as you’re locking up after an open home to update the landlord on how the open home went. Sure, you’ll probably send them a report too, but adding a video to this process offers the landlord extra reassurance that you’re on the job and prioritising them (especially if you film the video while you’re still in their property).
  3. When you get a new landlord lead.
    In an ideal world, when you get a new landlord lead, you’d pick up the phone and speak with them immediately. But sometimes you hit voicemail. This is the perfect opportunity to send a video message to say hi and make a connection that feels more personal than a voicemail message alone. Remember, if this landlord is contacting a few agents in your area, there’s a good chance you’ll be the only one sending them a personal video.

 

Some quick tips for sending videos like these:

  • If you’re sending video messages via email, use a video message software platform, like Bonjoro. Software platforms like these allow you to send a video message without it appearing as a large attachment on your email.
  • Look at your phone’s camera, not at your screen. You want your client to feel as though you’re looking them in the eye when they receive the video.
  • Keep it short and sweet. 60 seconds for a message like these is ideal.

 

Personalise Your Automations

When it comes to software and automation, you have so much choice these days.

From leasing, to maintenance, to lease renewals, to routine inspections and even new business management, there’s a piece of software for everything!

The cool thing is, when you bring in a new piece of software, they have templated emails and sms ready to go for you!

But here’s where it’s easy to lose your personal touch.

Those templates don’t sound like you.

They sound like the brilliant person who wrote them.

So, when your office implements a new piece of software, you must set aside time to read each of the message templates and customise them to sound like you. In doing this, you’ll make them clickable and readable for your clients.

Here’s an example.

Let’s say you’ve got some trust accounting software that automatically reminds your tenants if their rent is late. Chances are, that software has an email template for when a tenant is 1 day in arrears.

Now, you want that email to achieve two things.

  1. You want the tenant to open the email.
  2. You want the tenant to either pay their rent immediately or let you know what’s happening, so you can communicate this to the owner.

The first thing to personalise, is the subject line.

Currently, the subject line probably reads something like: Rent Arrears 1 day: 23 Smith Street, Pretend Suburb.

But that subject line isn’t interesting enough to get your tenants to read the email.

So, why not try a subject line like: Something weird happened, Bob. Are you okay?

Now, which of those emails is Bob likely to open?

Time to tackle the personalisation of the body of the email. Rather than being super professional and informing your tenant that they’re 1 day in arrears and threatening your next actions, let’s remember our goal. To get the tenant to either pay the rent or contact you to let you know what’s going on.

How about an email like this?

Hi Bob

Just checked the banking this morning and it doesn’t look like your rent hit our account like it usually does.

So, I wanted to check in and see if you’re okay?

Ellen

Can you see how a short, sweet, conversational email like this is more likely to get a response from your tenant? Plus, if the tenant is only 1 day in arrears, we really want to communicate with them effectively to increase our chances of getting them back on track.

The benefit to this is that you’ll be able to keep your landlords in the loop in a way that your competitors simply won’t. If you’ve got tenants ignoring your emails, you’re going to have a hard time preserving your relationship with the landlord. So, keep your tenants talking to you, and you’ll keep your landlord happy.

 

The truth is, technology can make your job so much easier. And if you use some of these three suggestions, you’ll be able to harness technology and also build strong connections with your clients and potential clients.

Remember, before you work on growing your rent roll, you need to have 5 key things in place.  Want to discover the 5 things?  Grab the checklist on the 5 Things to do BEFORE You Grow Your Rent Roll.

And if you haven’t read my last blog How to Beat Burnout in Property Management be sure to check that out next

A version of this article first appeared on Elite Agent.

Previous Post How to Beat Burnout in Property Management Next Post The Fastest Way to Grow a Rent Roll

1 comment. Leave new

The Fastest Way to Grow a Rent Roll - Rent Roll Starter
November 3, 2020 8:41 am

[…] if you haven’t read my last blog 3 Ways To Use Tech to Wow Your Clients (and grow your Rent Roll too!) be sure to check that out […]

Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Register for our FREE Masterclass:

5 Ways To Grow Your Rent Roll

Recent Posts

  • How Michelle gets Referrals into her Rent Roll using Social Media
  • How to Use Social Media to Grow your Rent Roll from Scratch
  • How to Use Linked In to Grow Your Rent Roll
  • 3 Tips for a Successful Rent Roll in 2021
  • 5 Tools for Property Management

Recent Comments

  • Christmas in Property Management - Rent Roll Starter on The Fastest Way to Grow a Rent Roll
  • The Fastest Way to Grow a Rent Roll - Rent Roll Starter on 3 Ways To Use Tech to Wow Your Clients (and grow your Rent Roll too!)
  • The Fastest Way to Grow a Rent Roll - Rent Roll Starter on The 9 Word Email For Growing A Rent Roll
  • The Fastest Way to Grow a Rent Roll - Rent Roll Starter on Don’t bother letterboxing ever again… UNLESS you use this formula!
  • 3 Ways To Use Tech to Wow Your Clients (and grow your Rent Roll too!) - Rent Roll Starter on How to Beat Burnout in Property Management

Archives

  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016

Categories

  • Social Marketing
  • Uncategorized

Find Articles By Topic

build rent roll business Business Coach business mentor business owner Facebook Facebook Ads get more landlords growing rent roll grow rent roll grow your rent roll landlord landlord clients landlord leads mobile mobile agent networking networking events organic rent roll growth outsourcing productivity property investor property management propertymanagement property management coach property management mentor property management tips property management training property manager real estate Real Estate Success real estate tips real estate training referral referral marketing rental management rent roll rent roll coach rent roll growth rent roll mentor rentrollstarter rent roll starter rent roll tips Success Habits time management

FREE Mini Course: The 5 Step Action Plan for Rent Roll Growth

JOIN THE FREE COURSE
RENT ROLL STARTER

Start and grow your rent roll using cheap (and sometimes free) marketing strategies!

FREE RENT ROLL TIPS

Recent Posts

  • How Michelle gets Referrals into her Rent Roll using Social Media
  • How to Use Social Media to Grow your Rent Roll from Scratch
  • How to Use Linked In to Grow Your Rent Roll
  • 3 Tips for a Successful Rent Roll in 2021
  • 5 Tools for Property Management
SITEMAP
  • Home
  • About Us
  • Coaching
  • Essentials Program
  • Growth Program
  • Full Start Up Program
  • Facebook Ads Program
  • Speaking
  • Shop
  • Blog
  • Testimonials
CONTACT US
[email protected]com.au

© 2017 Rent Roll. All rights reserved.

  • Refund Policy
  • Privacy Policy
  • Terms And Conditions