How to Get Better Reach and Engagement on Your Property Management Business’ Social Media

Are you using social media to grow your rent roll? If you’re not (or you’re not using it consistently for your property management department), you’re missing out on a powerful marketing tool. And if you are, here’s a quick tip that can help you increase your reach and engagement on your posts, to help you get better rent roll growth.

You ready? It’s simple – show your face in your posts! According to a recent study by SocialPilot, photos with faces perform almost 40% better than those without faces on social media. Crazy, right? Just by adding a photo of yourself or your team members, you can increase your visibility and attract more potential landlords into your property management department.

So why does this work so well? Well, people are naturally drawn to faces. Our brains are wired to recognise and remember them, so by adding a face to your posts, you’re capturing people’s attention and making your content more memorable. Plus, it can help humanize your brand and show potential landlords (and tenants too) that there are real people behind your business who care about their needs and are there to help.

So, how can you use this tip to grow your rent roll? Here are some ideas to get you started:

  1. Showcase you and your team!
    People want to do business with people they like and trust, so by highlighting your team members on social media, you can give potential landlords a sense of the personalities behind your brand. This can help build trust and make them more likely to choose your property management team, especially if your competitors aren’t showcasing their teams!
  2. Share your experience and expertise.
    Property management can be a challenging industry, but it can also be rewarding. By sharing your experiences on social media, you can give potential landlords a sense of what it’s like to work with you. This can help build a connection and make them more likely to choose your team to manage their investment property.
  3. Highlight your properties!
    Of course, the main goal of using social media for property management is to showcase your property management services. But you can weave in your property management services into every story about your properties.  So don’t just post “just listed” and “just leased” properties, highlight case studies, tell stories, share testimonials from landlords and tenants who have rented your properties. And remember to add photos of yourself or your team at your properties to give potential landlords a sense of what it’s like work with you.

So, there you have it, my friend – a quick and easy tip to help you grow your rent roll on social media. Remember, showing your face can make all the difference in increasing your reach and engagement. Give it a try today and see how it can help you attract more potential landlords to your property management department.

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